Ding Shizhong Biography

The following is an article about Ding Shizhong's resume compiled by Examiner.com!

Ding Shizhong is the Chief Executive Officer, Executive Director and Chairman of Anta (China) Limited, and also the President of the Group. He is primarily responsible for the Group's overall corporate strategy, brand management, planning and business development. For the six months ended June 2007, the Group's turnover amounted to RMB1.5 billion, representing an increase of 203.1% over the same period last year. From the beginning of the company's incorporation in 1994, Anta began to prepare for the listing intentionally or unintentionally. Anta Enterprises Inc. with its registered office in Hong Kong established Anta Fujian and Anta China, while the scattered shares held by the Ding family were gradually centralized into the hands of the current president, Ding Zhizhong. Anta raised HK$3.168 billion in Hong Kong's main board market this time, setting a record for local Chinese sports brands in overseas capital market fundraising.

Ding Shizhong - Biography

Ding Shizhong - Entrepreneurial Experience

At the age of 17, Ding Shizhong went to Beijing with 10,000 yuan and 600 pairs of shoes borrowed from his father to sell them, and in 1994, he went back to Jinjiang with 200,000 yuan in his pocket, and joined his father-in-law, Ding Siren, in the Anta company.

Between 1994 and 2000, Ding Siren incorporated Anta Fujian and Anta China, respectively, to manufacture and sell sports shoes. 2000 to 2002, Ding Siren injected more than 14 million dollars into Anta Fujian in the name of Anta Enterprises. Mr. Ding first served as a director of Anta Fujian and has been the president of Anta China since 2000.

In April 2002, a company called Jinjiang Shifa became a shareholder in Anta Fujian with a 60 percent stake by investing 30 million yuan in production equipment and related assets. Jinjiang Shifa is a family business that is 100% owned by Ding Shizhong's family, with Ding Shizhong's father holding 60% of the shares, and Ding Shizhong's two brothers and their wives each holding an average of 10% of the shares.

In May 2002, Ting Si-neng transferred the beneficial interests in Anta Fujian and Anta China to Ding Shizhong for no consideration. On the same day, all the shareholders of Jinjiang Shifa also transferred their beneficial interests in Jinjiang Shifa to Ding Shizhong for free. Thus, Ding Shizhong became the beneficial owner of Anta Fujian and Anta China.

In 2006, Ding Shizhong also incorporated Anta Changting and Anta Xiamen to build and operate Anta's apparel manufacturing facilities. And in the same year, Anta invested in the establishment of Shanghai Frontier through its wholly-owned subsidiary Xiamen to engage in the retail business of selling sports apparel under the brands adidas, Reebok and Kappa.

Shanghai Frontier further established Beijing Frontier, Guangzhou Frontier, Harbin Frontier, Suzhou Frontier and Xiamen Frontier in 2006 and 2007 to operate and manage Anta's retail stores in different cities in China.

Instead of being one of the thousands of family-owned companies in the Jinjiang region of Fujian province that produced clothing and footwear, the composition of Anta has changed fundamentally - it has become a publicly owned company, with shareholders from both China and Hong Kong and even North American investors. President Ding Shizhong, who was honored as one of China's Ten Outstanding Young Persons in the XXth session for his outstanding contribution to the promotion of sports in China, said: "The only way for a private company to get bigger is to go public. Only by making the management of the family business transparent can the enterprise be revitalized. Ding Shizhong admits that one of the purposes of this listing is to capitalize on the opportunities brought about by the Beijing Olympics - consumption of sporting goods in China will surge in the future. "But I'm not going public because I'm short of money. Bosses in China's private sector don't lack money, but companies do." Ding Shizhong deliberately reminded, "The listing also has far-reaching social significance, we will no longer be the owner of capital and wealth, but the manager." Anta will be the capital raised this time, the bulk of the money used to operate the market, as well as the renewal of production equipment.

How to make private enterprises bigger is a subject in front of countless entrepreneurs. Ding Shizhong believes that clarify the property rights of the original organization, is the first step towards transparent management of enterprises, enter the international capital market, accept the supervision of the industry, is the second step, but also a key step to change the image and nature of the enterprise, "there is a better regulation than no regulation." Anta listed, shareholders in the United States, the owner of the Houston Rockets, the Americans took the initiative to find Anta to buy 8.2% of the shares, became the company's overseas investors, and with it, will be around Yao Ming's influence on the market to bring huge business opportunities, but Ding Shizhong denied that Anta will be involved in the overseas market: "at least in the last few years will not consider this issue, the first to do a good job of the domestic market, and then think of foreign countries. Do a good job, and then think about foreign."

Anta's growth this year reached, in addition to the original sales channels and models, the company intends to open a retail store called "Frontier", sales rivals Nike, Adidas and Reebok and other company brands, "This is the use of Anta's good sales channels to earn money rivals. " Ding Shizhong explained. In the face of rapid growth, the challenge he recognizes is the growth and construction of the management team. Anta has attracted a large number of elites to join with generous treatment, and it is reported that more than 30 people have received options from the company after listing.

Ding Shizhong - Company Profile

Anta's Latin letter "Anta" means "Mother Earth" in Greek, and Ding Shizhong has given it a new meaning: "Be at ease in business, down-to-earth. The company's name is "Anta", which means "Mother Earth" in Greek.

Anta's logo was first put on the door of a shoe workshop in Jinjiang, Fujian Province in 1994. After more than a decade of development, Anta has developed into one of China's marketing-oriented comprehensive sporting goods enterprises, and the leader of Anta, Mr. Ding Zhizhong, was named one of China's Top Ten Outstanding Young People in the XXth session of the National Youth Council because of his special contribution to sports in China.

Anta's leader, Ding Zhizhong, was honored as one of the xx "China's Ten Outstanding Youth" for his special contribution to Chinese sports.

Anta (China) Co., Ltd. is now a limited liability company wholly owned by Hong Kong Anta International Investment Co. The company has been honored with "China Well-known Trademark", "China Product", "China Quality Inspection-free Product" and other honors, and its sales performance ranks the forefront of the country, and the comprehensive market share of sports shoes has been ranked the first among similar products in the country for many years.

Anta Sports, one of the sports brands in China, is mainly engaged in the design, development, manufacture and marketing of sports apparel (including professional and casual footwear and apparel under the brand name of Anta Sports), with its sales performance ranking at the forefront of the country, and its comprehensive index of sports shoes market share ranking first in China for six consecutive years.1 In the first half of 2007, the turnover of Anta Sports amounted to RMB 1,497 million, an increase of 20% over the same period last year. The turnover of Anta Sports for the first half of 2007 amounted to RMB1,497 million, an increase of 203.1% over the same period last year. Profit attributable to shareholders amounted to RMB203 million, a growth rate of 284.3%. Basic earnings per share was RMB11.3 cents.

The Group has built brand awareness through sponsorship of sports leagues and outstanding athletes in China. The market share of sports shoes has been honored as No. 1 in China for seven consecutive years. Anta's belief of never stopping is also gaining popularity.

Ding Shizhong - Brand Image

Anta Sports places great importance on the value of its brand and builds awareness of its products through newspaper and TV advertisements, sponsorships of Chinese sports leagues (e.g. China Men's Basketball League, Table Tennis Premier League, Volleyball League) and outstanding athletes, as well as a variety of other promotional activities. The trademark of Anta Sports used in the company's sports shoes has been recognized as "China Famous Trademark" by the Trademark Office of the State Administration for Industry and Commerce of the People's Republic of China, and has been awarded the honors of "China Product" and "China Quality Inspection-free Product".

Ding is the first Chinese brand to be awarded the "China Well-known Trademark" by the Trademark Office of the State Administration for Industry and Commerce of China.

Ding Shizhong: "Advocating the love of national brand, enhance the image of national industry".

Ding Shizhong pointed out that only by constantly improving the competitiveness of product brands can we finally make China's economy go global and realize the real national renaissance. Ding Shizhong believes that the government should do something in building a benign external environment for the growth of national brands. At present, not only some countries adopt discriminatory import policies to suppress "Made in China", but also some national brands are still being marginalized and unfairly treated in China. For example, some domestic department stores and commercial streets even stipulate: non-international brands are not allowed to enter!

Ding Shizhong: "The government should actively advocate the public love of national brands, support national brands in government procurement, etc., in order to enhance the image of national brands as soon as possible, and thus safeguard the dignity of the nation and the image of the country, to reverse the impression of the global consumer on the "Made in China" low-quality, low-priced, to promote the development of national enterprises to promote the development of their own brands. The development of national enterprises to promote the development of their own brands".

Ding Shizhong - Future Outlook

As a Chinese enterprise, innovation is very important. In the past few years, the government has increased its efforts to guide enterprises to innovate, and the strategic direction is very clear. Anta has invested a lot in innovation in the past few years, and in 2004, innovation accounted for only 0.5% of the company's total expenditures, while in 2007, it reached 3%.

Innovation is the life of an enterprise, which includes not only technological innovation, but also the innovation of enterprise management mode. Anta attaches great importance to the innovation of comprehensive management, especially to the innovation of product research and development. Now the headquarters of Anta has a special R & D center, there is also a R & D center in Beijing, and soon also ready to set up a R & D center in the United States. This series of measures need to make a breakthrough in management innovation.

The brand also needs to be innovative, especially in brand internationalization. Anta has now expanded from the original traditional advertising marketing to sports marketing. We not only sponsor sports in China, but also go out of the country to sponsor the NBA in the U.S. These are all part of our basic innovation, brand innovation. In terms of future corporate innovation, Anta will also insist on technological innovation, management innovation, and especially a very core issue, which is personnel innovation. Personnel innovation is the internationalization of talents. In order to make an enterprise bigger and stronger, the enterprise management must keep up with it. Therefore, Anta proposed that enterprises should focus on internationalization, entrepreneurship, systematization, informationization and specialization and other "five" construction.

Anta can develop so fast in these years, I think there are mainly two reasons. Ding Shizhong analyzed. "One is that the whole country has a very good development environment, the development of the correct strategy and policy; the other is thanks to the enterprise to adhere to management innovation, technological innovation, branding. This time, from the Premier's report, I see that the whole country's development environment is still very good, the scientific concept of development put forward by the XX General Assembly, the construction of innovative countries have been emphasized again and again, I am very excited, and I told the other shareholders about the idea of further expanding investment."

Ding Shizhong believes that the concept of innovation is the concept of brand-driven. Innovation is to create their own brand, from "Made in China" to "China to create" process to improve. The reason why some developed countries can walk in front of us is that there is a strong brand. The world's top 100 brands, China currently does not have one. Quanzhou, Jinjiang in Fujian's regional economic development can be better than other places, in the final analysis is brand-driven. The future of Fujian in the implementation of brand-driven, to focus on three issues: First, continue to take the road of innovation; Second, the government should focus on the characteristics of the industry in Fujian, the relevant industries to expand; Third, we must guide the conditions of enterprises to actively go out to develop the international market to participate in international competition, and strive to become a brand.

For the future of Antares, Ding Shizhong is full of confidence. He said, we are currently walking on the road of continuous innovation. Anta is growing fast in the country, sports shoes for several years in the country accounted for the first. Our goal is: based on China, taking into account the world, and become a brand that goes out from China. The Beijing Olympics will provide great business opportunities for sports goods in China. Before the Olympic Games, we focus on the domestic, while going out to some countries to layout. 2008, we will go out. "We aspire to make Anta a brand!" Ding Shizhong said firmly.

Ding Shizhong - Fulfillment of duties

Comments: Elected to the National People's Congress, first of all, I am happy and proud, accompanied by a feeling of great responsibility and great pressure. As a representative of the shoe-making grass-roots enterprises elected to the xx session of the National People's Congress, this is the people's trust in me. In the next five years, I want to fulfill my duties seriously, and live up to the people's trust.

Starting from the familiar industry

From the day he learned that he was elected to the National People's Congress, Ding Shizhong began to consider how to fulfill his duties. He believes that, for the first time as a delegate, in the case of other aspects are not familiar with the situation, first from their own familiar aspects of the start, they are familiar with the industry to put forward constructive suggestions and opinions, to contribute to the industry.

With the goal set, Ding Shizhong began to seek advice and research on the proposals to be put forward, and then determined what the reasons for the research were, what the background was, and what the proposed construction should be operational. During this period, he sought the views of many people, involving government officials, relevant department heads, the company's president's office and think tanks, and even well-known brand strategy experts.

Ready to put forward two proposals

Ding Shizhong said: "For the proposal to the General Assembly, he is still in the process of further refinement, but mainly two proposals - "on the request of the relevant state ministries and commissions to give the Jinjiang national sports industry base to support the policy of the proposal" and "to encourage people to love the national brand, to encourage people to use the national brand, to encourage people to use the national brand, to encourage people to use the national brand. Advocating the public love to use the national brand, encourage enterprises to "independent brand" road development".

In November, 2007, the awarding ceremony of Jinjiang National Sports Industry Base was held in Jinjiang. Jinjiang became the third city in China to receive this honor after Shenzhen and Chengdu, and the first county-level city to receive this honor. As an important sporting goods manufacturing base in China, Jinjiang's sporting goods industry covers categories such as sports shoes, sportswear and sports equipment. It is reported that in the next few years, Jinjiang will plan and build a set of mass fitness, competition and performance, sports training, trade and exhibition, sports living community, tourism and leisure as one of the coastal sports and leisure industry belt; to create a global sports equipment manufacturing base and sports training base and the national sports events center city.

Ding Shizhong believes that in the Beijing Olympic Games, Jinjiang put forward to create "sports city" goal, to change the mode of economic development, optimize the industrial structure, improve the city's functions, enhance the charm of the city, improve the quality of people, improve the quality of life and quality of life are of substantial significance.

However, as a county-level unit, Jinjiang is subject to major restrictions in terms of macro policies, land use indicators, funds and talents. He suggested that the relevant ministries and commissions should be requested to give supportive policies to the national sports industry base in Jinjiang, such as supporting land use policies like land use indexes, giving policy support in forest land use and adjustment, and promoting the further formation of coastal protection forest belts integrating windbreak and ornamental protection while guaranteeing land for construction of the Jinjiang coastal sports and leisure industry belt, and so on.

For the development of independent brands, Ding Shizhong suggested that the relevant government departments to develop relevant incentives for administrative agencies at all levels and enterprises and institutions, procurement of state-owned "independent brands", to give appropriate recognition and rental tax concessions. At the same time, the national team of various sports, when participating in international events, the use of clothing, equipment, in line with the quality of the basis, can be dominated by domestic "own brand", which will help the revival of the national brand.

Mr. Ding Shizhong - Evaluation

Mr. Ding Shizhong, Chairman of the Board of Directors and Chief Executive Officer of Anta Sports, was awarded the "2007 China Marketing Icon" at the China Marketing Leaders Annual Meeting.

Mr. Melton Kotler, President of Kotler Marketing Consulting Group, delivered a speech on the occasion and presented the "Kotler? Benchmark 20" China Marketing Honor Award.

"20 years ago, a 17-year-old boy, with his father borrowed RMB 10,000 and 600 pairs of shoes, came to Beijing to fight the world. 2007, even led the successful listing of Anta Sports in Hong Kong. Ding Shizhong with speed to fight against the scale of the advertising bombardment with the ground war, pioneered the Chinese-style marketing, and in this era of the stars to give the grassroots class belong to their own dreams, and he is getting closer and closer to reaching the dream of the world shoe king."